People have a hard time detecting propaganda, or believing that propaganda is a tool used not only by all governments. Propaganda is also used by companies, religions, and groups of people that want to influence the behavior and beliefs people hold.
Propaganda is part of our daily lives, since is used to try to shape our behaviors and beliefs in a certain way. Governments wants us to behave in a certain way, or to support certain causes, while certain groups within the society might want us to act differently. Companies might want for us to have a positive view of them, while having a negative view of their competitions. All of them create propaganda to influence us in a way that benefits them.
Importantly, propaganda is not always done overtly. Most of the time it is done in subtle ways, so we don't immediately realize that we are being targeted by it. The realization that we are targets of propaganda, can be very off putting for most people making it a lot less effective. As such, propaganda is most of the time made so we don't see it.
That most propaganda is disguised as something else, makes it both hard to see and dangerous. When people can't see the propaganda they are targeted with, they can't decide if they want to change their behaviors of beliefs because they be benefited by that change.
Propaganda by itself is not dangerous, but it become dangerous when its packaged as something else.
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