The Incentive of Care: Why Local Owners Work Harder for You

As life goes by, I've noticed that I prefer going to small shops and businesses. Mainly because, whit the right people, small shops and businesses attention tends to feel a lot more personal.

This kind of places tend to do so, because they tend to serve a smaller number of clients and that gives them the chance to actually create personal connections with the people they serve. As such, their service feels more tailored and personal to those who use their services or buy their products. Not only that, the owners of these businesses have a better chance to react to the wants or needs of their clients, making the whole experience feel even more personal.

While the offerings of small shops and business can compete on the number of products or services they can offer, they can compete on offering a more tailored offering to people they serves, making them a better option at times even when they can be a bit more expensive.

Most often than not, also the service that comes along with the experience, or product, you get from them make it worth while since you know that who is at the other side of the counter has an incentive to give you a better deal to keep you coming back. Not only that, when you become a regular the incentive to better serve your needs becomes even greater since your good will and word become the best advertisement they can have. In many ways, the incentive to create a sense of community around them is quite bigger, since that community is what will support them in the long run.

for them, treating their costumers like people is far stronger. Specially since the owners, and employees, tend to make roots at the community they serve because they know they people who live in it because they are their costumers and friends.  While this can be a double edge sword, if it is well managed it can be their biggest strength since it means that their costumers are far more loyal to them since they feel like the business is part of the community and it serves them in some level.

The biggest problem for this businesses if their reluctance to adopt new technologies that could better help them to stay relevant in their communities, like the web, smartphones, and the like. Those who are able to integrate new tech that their clients adopt too, are the ones who become even stronger.

To be honest, the ones I like the most are those small shops and business that adopt those new techs that don't lose that human touch.