Software Is No Longer an "Afterthought" in Traditional Brick-and-Mortar

I've noticed that the people who should at least understand how software licenses work, and how that impacts the they own or distribute, don't understand how it works or impacts their business.

Currently, I'm in the process of setting up a laundromat, and as part of the set up the people who are setting it up bundle the app that helps running it. As such, a member of the management team wanted to know if could install the app on as many computers of the management team as we wanted, or if the license of the app had any restrictions on it. To which the person doing the setup didn't know, or had an answer.

Which is important, because we have plans to expand to other locations around the city in time. And knowing if we could just keep using the app without paying for each install come into play, since the license isn't all that cheap. Which is not a problem, since it works, and it seems that we could work with the developer to add functionalities to the app to better work with how we want it to work for us. Like being able to connect remotely  without the use of remote access tools like TeamViewer, and add more reports to help with other the administration of the laundromat.

With the app being such an import aspect to the administration of the laundromat they sell their service to setup, it would seem that knowing how the licensing works on the app the bundle it would be a lot more important for them. I can understand that they wouldn't have deep know how on the development side of it, but at least they should know details like if you could install it on more computers as needed.

It could be argued that not that many people who are setting laundromats know, or care, about how the app is licensed. Yet, with such apps becoming much more important to help owners manage their laundromat, and the chance for expansion, such knowledge is becoming far more important.

To be honest, I'm seeing a business opportunity for an app that simplifies not only the laundromat operation, but also it's management in the same app for owners, or managers, who run only one to a dozen. Specially with the younger ones who are already used to using computers, and smartphones, to help them do so.

For know, I'll be focusing on first making the laundromat work. After that,  developing the app along side the needs of the laundromat, or the expansion to more locations, would be more interesting.