This article at fossforce.com got me wondering, do FOSSers are the only ones who "get" FOSS? While in some cases non FOSS users seem unable to get what FOSS is all about, most of the time it's more about not caring enough to even try to understand FOSS at all.
Most people just want computers that work according to their expectations for whatever use they have for them. For them, that it works the way they expect it to work is all that matters and anything else is irrelevant. So far, the likes of Microsoft and Apple have done quite a good job giving people products that let people a familiar product that lets them work in a way that they feel comfortable with.
Since they have this products that work as they come to expect, why care about much about what FOSS people arguments about how software must respects users freedoms? Let's face it, the whole argument for most users is not a technical one since most people don't really want to get that side of the software. For the average user is more about the protection of their rights, privacy and ethical aspects of their interaction with software.
Most often than not, FOSS matches blow for blow what proprietary software can do. For any given proprietary software, there is a FOSS one that can do at least the same thing or could be developed if there is a need for it.
With the news of the NSA spying on just about everyone, and all the hacking cases that have resulted on high profile private information to be stolen, gives FOSS a chance to get entry into the attention of the average user by making them care software in ways they think before. Suddenly, in the mind of many there is more in computers and software than the technical aspects most of the FOSS community seem to concentrate in.
For the average user, the emotional link is far more important than the technical one. They need to feel that link without having to have that many technical skills to begin with, since those skills can be built later as a result of that emotional link. Let's find ways to bring to FOSS people that don't have a technical background from the beginning, by making it clear that FOSS is as much about them as it is about software.
Until this happens, the average people just won't have a reason to care, much less have a reason to use, what's FOSS all about.
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