Though I've learned some technical stuff on the course of using Ubuntu and Linux Mint as my main operating systems, I understand why overly technical talk can be a turn off for many people when considering making their jump to Linux.
Even some of the philosophical part of why someone should consider making the jump can be off putting.
Most people care more if they can use Linux just as easily as they can use Windows or macOS. And the answer is yes, there are distros that are just as easy to use. Some are already using one, since they are using Android on their phones on the daily basis without giving it a second thought.
For some users that might have some technical questions, those concerns tend to be more specific to their end use than on the whole operating system at large. They just need to know if their going to have the apps they need to make the move, and keep being able to work without that many problems.
There is a need to stop using language that obfuscates things for the average user. They don't understand, or even care, about that aspect of the software. They just want to know that it works, and that is mainly answered by using the software.
Yes, that kind of language is still needed by developers to be able to communicate and make great software. But, there is a need to use more friendly language when talking to the average user.