Social networking...

It's a shame that many companies don't really know how to use the power of social networking sites, specially small to medium sized ones. People seem to have a better understanding on how these sites can help them to influence companies, at times with great success.

Social networking sites are a great place not for companies not just giving information to their costumers, but to actually strike a relationship with them that generates loyalty to the company. In many ways, companies need to understand that social networking is about making a connection with the people that use, or buy, what they offer.

Plain all information can be found in others ways a lot easier, social networking sites give users the chance to know more about the company they like in ways that other media can't. In many ways is about giving people a way to contact companies in a more personal way, making it a more emotional for the user.

Unlike other ways that users interact with a company, like a website or fryers, social networking sites give users a way to interact in a direct way. In many ways, it helps to create a relationship which is deeper than the usual with the customer.

In many ways, social networking sites can increase the trust of people in a company because it can give them a sense that they are doing business with something more tangible, that cares for what they think and do. Also it helps to build a community of people around the company, helping both the company and the people that do business with it to grow together around their common interests.

Not having, or knowing how to manage, their presence at the social networking sites can be any company undoing.

Compatibility should be standard...

I find it rather irksome, not to say almost unethical, for tech companies to corral users to their platforms. To make matters worse, in some cases they seem to make their devices as incompatible to others as they can just to make it close to impossible for their users to leave the ecosystem the company created for them.

As users, we are better served by having products built around a single, and open, standard. This way we can have the freedom to move to another companies products if we choose to do so, while not having to worry if what we have will work on those other products. We have the right to use whatever products we want, and companies have no right to lock us to their devices.

When it comes to competing standards, users must have a bigger say on on which one they prefer. Once the standard becomes the reference point, it should be open and free for all to use. Standards shouldn't be used as a tool to keep competition out, and users locked in whatever walled garden the company chooses to make for us.

Technology is here to serve people, and making technologies that lock people in isn't conductive to that principle. All technology should be open, so that we can all make the most use of it for our particular needs or those of the community we live in.

Open standards is about making technology available to as wide an audience as possible, so it can benefit the majority of individuals.

Closing them give the upper hand to the few that control, so they get to say how the technologies built around that standard get to work and who gets it in what form.

At the end, people is the core on which all technology revolves.

The Internet must remain neutral...

The Internet must remain neutral, no government or central organism should have control over all of or any part of it. At most, bodies should be set up to add and maintain standards that run the Internet, not what to regulate the Internet itself.

With the Internet becoming an integral part of our daily lives, there is a real need to keep it neutral so we all can make use of it as we need to. Just as city streets, and other public infrastructure, where only basic standards are placed to make use of them, so that everyone that needs to can make use of them freely with no discrimination other that not engaging on illegal activities.

The only part that needs some kind of regulation on the Internet, are the standards on which it runs. Those standards should be open for all, built and maintained on a transparent way so that any one interested in studying them, or making a contribution, can do so without any impediment.

Most importantly, those standards should be freely available for all to use while not being under the control of any particular entity, whether it is private or public. Granting any level of control over a standard to any entity, private or public, we run the risk of having any part of the Internet that uses that standard, being hijacked because of any interests that entity by have on doing so. Worse, if it goes down, whatever the reason may be, there will be a need to replace that standard because no one outside that entity know the details of how it works.

Whether the governments, or private companies, want or not, the Internet has become a place where they shouldn't say any power at all. It belongs to everyone, and to no one in particular.

No control from companies over our devices...

It's sad to see that the current state of the technology field tends to be pro business, not pro users. The users are losing ground, giving up their freedom to use their devices as best they seem.

In many cases, companies still own the devices we buy. Companies have a lot of say on how we can use our devices, and what we can run on them, in many cases having the right to punish users that don't use their devices as envisioned by the company who made it.

Even though illegal behavior must be punished, taking users rights over their devices can't be approved or done in name of cracking on such behavior. User should be able to modify their own devices as they want, and to share how to make such modifications, freely while they are not engaging in any illegal activity.

The problem is that, in several cases, innocent people are being punished because of behavior that isn't illegal. They only engaged on activities that weren't approved by the big businesses, yet users got treated as if they were actually hardcore criminals.

Businesses need to be stopped from doing so, and users protected from such aggressions to their freedoms and right to make use of their property as they see fit. That a certain company doesn't like people that bought their product modifying it for lawful purposes, should not be allowed to stop people from doing so.

All technology should be at the service of the people, and the companies who produce those technologies should have no say how users use such technologies once they are granted ownership.

The correct software for the job...

It's interesting to see how many people don't really understand that the results given back by any software, are only as good as the data entered into it to compute. In many cases the problem is not the software itself, but how people chooses the data to work with.

No matter how good the software is, if the right data sets aren't selected to begin with the results are just not going to be the ones expected. It's important to understand what data sets are meaningful to your problem, in order to make sure that those are the ones that are picked up. If not, all the hard work will be for nothing.

The problem that's being targeted needs to be correctly stated, so that the right parameters to be measured and the right data is collected to be studied. Armed with that information, the software can be better selected to the problems needed to be solved.

I've seen a lot of times, how a great piece of software selected to be used in a way it wasn't intended for. Needless to say, the results weren't the ones the users wanted and the software was blamed.

No software is a silver bullet that can solved every problem, that's why the user first needs to understand what needed from the software. Once that is clear, the software can be selected. Doing it the other way around is just asking for trouble that can be avoided from the beginning by selecting the correct software for the job.

In many ways, it's a matter of thinking before doing. Not doing so, only adds to the problem instead of solving it.

Use modern mobile devices and Internet to build a better world...

We are at a point in human history, where modern computer technology can empower people in ways never imagined. The advent of laptops, tablets and smartphones, have fundamentally changed how people can access information and the way they share it with each other.

When we add the Internet into the mix, we have a platform where people from around can have a common place to come to access and share all that interested in. Now people have a real chance to go to the source of the information, and have a better chance to get it without filters applied to it. Not only that, that information can be verified and compared among several portals. Add that it can be shared in an instant with family and friends, it becomes harder to try to hide things from the people.

People are getting more control over how the information flows, with who they share it with, and the time and place they access it. We need to keep our ability to do so intact, since the control over it means that we can also control our lives and what happens in our communities.

In many ways, it can bring the world together. The idea that the people of the world can live in peace is closer at hand, if only it still needs a lot more work for us to get there.

I hope that people use the Internet, and their mobile devices, to keep making our world a better one. To finally make the idea of a global village a reality, where we all share the same rights as equal citizens of our shared planet. There is a need to make countries as we know them a thing of the past, so they become only a reference to know where each individual has his, or her, roots.

There is only one human race, and we can only go on to our future together.

Clean and minimalist design...

As with many other things, I want a clean and minimalist design on my software. I don't want any other than the necessary at hand, so I can concentrate at the task I'm working on.

Yet, I've found that designing anything to be like this is a hard feat to get correctly. It's incredibly easy to over or under do it, for the have the right tools at hand while arranging them just the right way. Not only that, it irks me when I'm not allowed to take features in or out so I can get it to be as I want it to be.

I can understand that any software comes with the features most uses as default. In any case, the user needs to be able to make any change to the configuration to make it work better for him or her.

Making the design clean and minimalist doesn't equate to taking away functionalities, it just means that there is a need to better need to understand how those functionalities are used. This way they can be better placed, so that those most commonly used can be accessed faster, while giving the user the chance to configure a way to put the functionalities favored by him in a way they can be accessed with ease.

In many ways, designing this way can be one of the hardest thing to get right since every user can have a different idea of what it means. That why it's important to give the user some freedom to configure the software he uses, and also having a wide rage of options, so that users can be the ones choosing the one that works best for them.

On what it works for the user, the user knows best.