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Tinkerers as a source of adding value...

Going after people that tinker with products has been proven to be impossible. They always find a way to make whatever product they choose to tinker with, work in ways that the original manufacturer or producer never intended it to do.

In some cases, they actually make it work better than it did out do the box.

So, why waste resources going after those tinkerers when they could be used of a source of knowledge and hands on experience to make those products better. The value that they bring to the table, is the insight they have to see how they can make things work better. Or, to add functionalities that for one reason or another the original creator didn't think of.

Shooting them down is a case of shortsightedness. Tinkerers are an asset, since they have all what it's needed to help you accelerate the development of your product in a much faster way. And the feedback they give back is, more often than not, more useful than the feedback of the average user.

Not only that, they can be directed more easily to a goal. If they believe in that goal, they can do great things for your product.

Bring them in, let them do their magic. You'll be surprised by the amount of value that they bring in.

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