The Internet is not just a tool to reach out to the world, but also to attract the world's attention to any particular issue that needs to be taken into account. It can really become a great tool to bring attention to an issue, and to explain why it matters.
There are few tools with more power to bring attention to an issue than the Internet, since it's a platform that allows individuals or small groups the chance to directly contact people that could be of help. There is little need for intermediaries, making the exchange between the ones who need help, and those that could give it, more direct and faster.
With the Internet we have the most powerful tools to create awareness about the issues that truly matter to the communities, and the individuals. There are less middle men than ever before, making contact between interested parties a lot easier with less aggregated interests to them. The messages becomes more clear, and honest, to the message that the originator intended to give.
In many ways, the Internet has the power to make the world closer and to make people more conscious and proud of their roots. Something that seems to be contradictory, but doesn't have to be. Being proud of your community, while feeling connected to the world at large, is something that humanity should strive for.
Each of us belongs to a community, and to the human race at large. By humanizing the members of other communities, we create bridges between us that make humanity truly one. Yet, in order to bring humanity closer there is no need to destroy regional identities.
At the end, diversity is something that communities need to be healthy.