Let's talk to people about Linux in a different way...

For me, one of the main reasons why Linux distros aren't that successful is the way they are promoted.

Many tend to focus on the technical side, which most people don't really fully understand or really care about. For most those are just numbers, or technical jargon, that means little since they don't really know how to translate on how it will benefit them.

If there is to be a gain of new users, the focus needs to change to what people want from they computers. They want them to be easy to use, and that it just works when they need them to.

To get them to realize that there are many Linux distro that easy to use, and that they come with all the software people needs or wants, direct interaction is crucial. Just telling how easy it is to use this or that distro, or showing a video, is far from enough. Hands on experience, ideally with someone that helps them understand what's going on, is the best way to get people to make the switch.

Of course technical specifications need to be given, but shouldn't be the priority or given at the beginning of the interaction with a person that's new to Linux or is just the average computer user. As I said before, their focus is elsewhere.

Let's talk to them in a way we communicate how Linux can help them do what they want, in a better way. More importantly, let's talk to them with respect. Their focus is different, but just as good as any other.