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The rules of the Internet have change much...

It's annoying and sad how many media companies seem to be unable to adapt to new way to do business.

Instead to adapting their business model to the Internet, and how people use it to discover and share new media, they are trying hard to adapt the Internet to their business model.

Which is nonsense, since the Internet has become something to big for any single government or entity to really control. In essence, the Internet has become a living and evolving place. Users are the ones who decide its destiny, how they use it for, when they do it and with who they share what they discover.

Once any content, or media, is posted on-line the users take control of it. In a very real sense, the users take control of the fate of what all that is posted on-line. And the original creator has very little say on how the content evolves with time.

It's sad how many companies, or people, don't see that if they try to keep control of what they post they alienate themselves from the communities that they depend on. People want to be part of what happens with the content they like on-line, and when someone does something to take that from them the reaction is not good for those who take it from them.

Many users are no longer just happy consuming media, they want to part of the creative process and to be taken into account. Which is fair, since is us on who the creators depend to make their media a success.

So, if current media companies want to have any future at all they have to change their business model. It's no longer optional not to do so.

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