8/11/2012

People is smarter than some want us to believe...

For me it's sad and annoying when companies see that others start implementing their own version of something they pioneered, and instead of keep ahead by making their implementation better by adding new features they go the litigation way.

In my mind, trying to get others out of the market by litigating against them is a waste of time and resources. Specially when they have already proven that they can actually come with products that are better and more innovative than the competition. If they keep working on ways to keep ahead of the rest by actually making better products, the odds is that people would keep choosing them.

And let's face it, most of the time people choose they competition devices not because they are confused. Most often the choice is motivated by the fact that the implementation offered by the others is more appealing to that individual.

It seems that some companies do believe that people are stupid, and can't seem to recognize one product from another. They don't seem to want to take into account that when people wants something, specially something that means a substantial investment, they shop around before making the buy. So, they get to know the differences of the products that are interesting for them.

So, let's make sure that all companies understand that we should be the ones deciding what product are successful, and how they are implemented.

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